Why is FSN E-Commerce falling/rising?

As of 27-Jun, FSN E-Commerce Ventures Ltd is experiencing a price increase, currently at 209.85, reflecting a rise of 2.9 or 1.4%. The stock has shown strong performance recently, gaining 5.77% over the last three days and outperforming its sector by 0.79% today. It is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has risen by 6.52%, and year-to-date, it has increased by 28.66%, significantly outperforming the broader market, which has seen a 7.58% increase. The company has also reported positive financial results over the last six quarters, with net sales growing at an annual rate of 34.34% and operating profit at 22.98%, contributing to investor confidence and supporting the stock's upward movement.
In the broader market context, FSN E-Commerce's short-term performance has outpaced the benchmark, with a 1-week return of 6.52% compared to the Sensex's 2.00%. This indicates that the stock is not only performing well on its own but is also gaining traction relative to the overall market. Additionally, the high institutional holdings at 34.04% suggest strong backing from knowledgeable investors, further enhancing the stock's appeal. However, it is worth noting that there has been a decline in investor participation, with delivery volume dropping by 60.92% against the 5-day average, which could be a concern for future trading activity.