Why is FSN E-Commerce falling/rising?

As of 30-Jun, FSN E-Commerce Ventures Ltd is experiencing a decline in its stock price, currently at 207.40, which reflects a decrease of 2.45 or 1.17%. Today's price summary indicates that the stock has underperformed its sector by 1.22% and has fallen after three consecutive days of gains. Despite this recent downturn, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, suggesting a generally positive trend. Over the past year, the stock has generated a return of 17.57%, significantly outperforming the broader market, which has returned only 3.95%. The company has shown healthy long-term growth, with net sales increasing at an annual rate of 34.34% and operating profit at 22.98%, alongside positive results for the last six consecutive quarters.
In the broader market context, the stock's short-term performance over the past week shows a gain of 1.79%, although this is less than the Sensex's increase of 2.09%. The rising investor participation, indicated by a significant increase in delivery volume, suggests that there is still interest in the stock despite the recent price drop. Additionally, high institutional holdings at 34.04% indicate confidence from larger investors, who have increased their stake by 1.43% over the previous quarter. This institutional backing, combined with the company's strong financial performance, supports a hold recommendation, even as the stock faces short-term volatility.