Why is FSN E-Commerce falling/rising?

As of 02-Jul, FSN E-Commerce Ventures Ltd is experiencing a price increase, currently at Rs 211.80, reflecting a rise of 4.8 points or 2.32%. The stock has shown a positive trend today, gaining after two consecutive days of decline, and it has outperformed its sector by 2.04%. Additionally, the stock has touched an intraday high of Rs 212.2. Over the past week, FSN E-Commerce has returned 3.57%, and over the last month, it has increased by 8.92%, significantly outperforming the Sensex, which has only risen by 0.79% and 2.50% in the same periods, respectively. The company has demonstrated strong fundamentals, with net sales growing at an annual rate of 34.34% and consistent positive results over the last six quarters, contributing to investor confidence.
In the broader market context, FSN E-Commerce's performance stands out as it has generated a return of 21.03% over the past year, significantly higher than the BSE500 market return of 3.11%. However, there has been a noted decline in investor participation, with delivery volume dropping by 57.24% against the five-day average, which could indicate a potential concern for future liquidity. Despite this, the stock remains liquid enough for trading, supported by high institutional holdings at 34.04%, which have increased by 1.43% over the previous quarter, suggesting that institutional investors continue to have confidence in the company's long-term growth prospects.