Why is FSN E-Commerce falling/rising?

As of 10-Jul, FSN E-Commerce Ventures Ltd is experiencing a price increase, with its current price at Rs 217.15, reflecting a rise of Rs 3.65 or 1.71%. The stock has been on an upward trajectory, gaining for the last four days and achieving a total return of 9.56% during this period. It has outperformed its sector by 2.3% today and is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the company has shown strong financial performance, with net sales growing at an annual rate of 34.34% and a significant increase in profit after tax over the last six months. High institutional holdings at 34.04% further support the stock's stability, as these investors tend to have a better understanding of the company's fundamentals.
In the broader market context, FSN E-Commerce has outperformed the benchmark Sensex, which has seen a slight decline of 0.06% over the past week, while the stock itself has risen by 7.37% in the same timeframe. This indicates a strong relative performance compared to the market. The company's positive results over the last six quarters and substantial growth in key financial metrics contribute to investor confidence, despite a recent decline in delivery volume, which has fallen by 54.49% against the 5-day average. Overall, the stock's recent gains can be attributed to its solid financial performance and favorable market conditions, despite some signs of reduced investor participation.