Why is FSN E-Commerce falling/rising?

As of 11-Jul, FSN E-Commerce Ventures Ltd is currently priced at 217.35, reflecting a slight increase of 0.2 (0.09%). The stock has been on an upward trend, gaining 9.66% over the past week and 9.19% over the past month. It has consistently outperformed the market with a 22.14% return over the last year, significantly higher than the BSE500's return of 0.52%. However, despite this positive performance, the stock underperformed its sector today by 1.12%, and there has been a notable decline in investor participation, with delivery volume dropping by 62.78% compared to the five-day average. The company has shown strong fundamentals, with net sales growing at an annual rate of 34.34% and a positive profit after tax growth of 100.69% over the last six months, which supports its recent price movement.
In the broader market context, while FSN E-Commerce has seen impressive short-term returns, the benchmark index, Sensex, has experienced a slight decline of 1.12% over the past week. This indicates that the stock's recent gains are occurring in a generally unfavorable market environment. The high institutional holdings at 34.04% suggest that informed investors are confident in the company's long-term growth potential, which may be contributing to the stock's resilience despite the recent drop in trading volume. Overall, the stock's upward movement is supported by strong financial performance and institutional confidence, even as it faces some short-term challenges in market participation.