Why is FSN E-Commerce falling/rising?

As of 14-Jul, FSN E-Commerce Ventures Ltd is experiencing a price increase, currently trading at 220.00, which reflects a rise of 2.65 or 1.22%. The stock has shown strong performance recently, gaining 11% over the last six days and outperforming its sector by 1.58% today. It is also close to its 52-week high, just 4.5% away from 229.9. The stock has consistently outperformed the benchmark, with a 1-week return of 9.15% compared to the Sensex's decline of 1.42%, and a year-to-date return of 34.89% against the Sensex's 5.27%. Additionally, the company has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 34.34% and a positive trend in operating profit.
In terms of broader market context, while the stock has been performing well, it is important to note that investor participation has been declining, with a significant drop in delivery volume of 36.02% compared to the 5-day average. Despite this, the stock's liquidity remains adequate for trading. The high institutional holdings at 34.04% indicate strong confidence from informed investors, as their stake has increased by 1.43% over the previous quarter. Overall, FSN E-Commerce's recent price rise can be attributed to its strong financial performance and market-beating returns, despite some concerns regarding falling investor participation.