Why is FSN E-Commerce falling/rising?

As of 18-Jul, FSN E-Commerce Ventures Ltd is experiencing a decline in its stock price, currently at Rs 212.65, which reflects a decrease of Rs 4.5 or 2.07%. Today's performance indicates that the stock has underperformed its sector by 1.48%, following a trend reversal after two consecutive days of gains. The stock touched an intraday low of Rs 211.95, and there has been a notable decrease in investor participation, with delivery volume falling by 33.2% compared to the 5-day average. Despite this decline, the stock has shown strong performance over the past month, with an increase of 8.38%, and a year-to-date return of 30.38%. The company has demonstrated healthy long-term growth, with net sales growing at an annual rate of 34.34% and positive results for the last six consecutive quarters, which may support its valuation despite the recent price drop.
In the broader market context, the stock's short-term performance of -2.16% over the past week contrasts with the benchmark Sensex, which has declined by only 0.90%. This underperformance in the short term may reflect specific challenges faced by the company, despite its strong long-term fundamentals and high institutional holdings of 34.04%. The stock has managed to outperform the broader market over the past year, generating a return of 17.29% compared to the BSE500's negative return of -0.36%. However, the recent decline could indicate a market correction or profit-taking by investors after a period of strong gains.