Why is FSN E-Commerce falling/rising?

As of 22-Jul, FSN E-Commerce Ventures Ltd is experiencing a price increase, currently at Rs 219.95, reflecting a rise of 3.4 or 1.57%. The stock has shown strong performance recently, outperforming its sector by 1.62% today and has gained 3.43% over the last two days. It is also trading above its moving averages across various time frames, indicating positive momentum. Over the past week, the stock has risen by 1.83%, and it has delivered a remarkable 34.86% return year-to-date, significantly outpacing the benchmark Sensex, which has only increased by 5.18%. The company has demonstrated healthy long-term growth with net sales increasing at an annual rate of 34.34% and a consistent positive performance over the last six quarters, including a 94.82% growth in profit after tax.
In the broader market context, FSN E-Commerce's recent performance stands in contrast to the Sensex, which has seen a decline of 0.47% over the past week. Despite a drop in investor participation, with delivery volume falling by 56.95% against the five-day average, the stock remains liquid enough for trading. The high institutional holdings at 34.04% suggest confidence from more knowledgeable investors, further supporting the stock's upward trajectory. Overall, the combination of strong financial results, positive market sentiment, and institutional backing has contributed to the stock's rising price.