Why is FSN E-Commerce falling/rising?

As of 24-Jul, FSN E-Commerce Ventures Ltd is currently priced at 215.20, reflecting a decline of 3.3 points or 1.51%. The stock has been experiencing a consecutive fall over the last two days, with a total decrease of 2.16% during this period. Despite this short-term decline, the stock has shown positive performance over the past month, gaining 8.47%, and has delivered a substantial year-to-date return of 31.94%. The company has demonstrated strong long-term growth, with net sales increasing at an annual rate of 34.34% and operating profit growing at 22.98%. Additionally, the company has reported positive results for the last six consecutive quarters, which may support its long-term outlook. However, the recent drop in delivery volume by 32.66% against the five-day average indicates falling investor participation, which could be contributing to the stock's current downward trend.
In the broader market context, the stock's performance over the past week has been slightly worse than the benchmark Sensex, which has only declined by 0.09%. While FSN E-Commerce has outperformed the market over the past year with a return of 16.42% compared to the BSE500's 0.99%, the recent decline may reflect short-term market sentiments rather than a fundamental deterioration in the company's prospects. The high institutional holdings at 35.28% suggest that knowledgeable investors continue to support the stock, as their stake has increased by 1.24% over the previous quarter. This indicates confidence in the company's fundamentals, which may help stabilize the stock in the long run despite the current price drop.