Why is FSN E-Commerce falling/rising?

As of 29-Jul, FSN E-Commerce Ventures Ltd is currently priced at 209.70, reflecting an increase of 0.95, or 0.46%. The stock has shown a trend reversal by gaining after four consecutive days of decline. It has outperformed its sector by 0.37% today, with a notable increase in delivery volume, rising by 16.72% against the five-day average. Despite a recent one-week decline of 4.66%, the stock has demonstrated strong year-to-date growth of 28.57% and a one-year return of 14.59%, indicating a solid long-term performance. The company has reported positive results for the last six consecutive quarters, with significant growth in net sales and operating profit, contributing to investor confidence and supporting the stock's recent upward movement.
In the broader market context, while the stock has outperformed the benchmark Sensex, which has seen a decline of 1.03% over the past week, it has also shown resilience compared to the BSE500, which has generated negative returns of -2.26% in the last year. The high institutional holdings at 35.28% suggest that knowledgeable investors are backing the stock, further enhancing its stability. This combination of strong financial performance, positive investor sentiment, and favorable trading conditions has contributed to the stock's recent rise, despite the short-term fluctuations.