Why is FSN E-Commerce falling/rising?

As of 30-Jul, FSN E-Commerce Ventures Ltd is currently priced at 213.10, reflecting an increase of 3.4 or 1.62%. The stock has shown a positive trend recently, gaining for the last two days with a total return of 2.08%. It outperformed its sector by 1.34% today and reached an intraday high of Rs 214. However, the stock has experienced a decline of 2.47% over the past week, while it has increased by 2.75% over the last month. The company has demonstrated strong long-term growth, with net sales growing at an annual rate of 34.34% and a significant increase in profit after tax. Additionally, institutional holdings have risen, indicating confidence from larger investors.
In the broader market context, the stock's recent performance contrasts with the benchmark Sensex, which has declined by 1.50% over the past week. While FSN E-Commerce has shown resilience with a year-to-date increase of 30.66%, the stock's three-year performance has lagged behind the Sensex, which has gained 41.53%. The falling investor participation, as indicated by a decrease in delivery volume, may suggest caution among retail investors despite the positive fundamentals and consistent quarterly results. Overall, the combination of strong financial performance and recent positive price movement contributes to the stock's upward trajectory, even as it faces challenges in the broader market.