Why is FSN E-Commerce falling/rising?

As of 31-Jul, FSN E-Commerce Ventures Ltd is currently priced at 209.25, reflecting a decrease of 3.85, or 1.81%. The stock has underperformed its sector by 3.64% today and opened with a loss of 2.28%, reaching an intraday low of Rs 208.25. Over the past week, the stock has declined by 2.76%, while it has shown a modest increase of 1.09% over the past month. Despite a strong year-to-date performance of 28.30% and a positive annual return of 8.42%, the stock's recent trend indicates a reversal after two consecutive days of gains. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 26.21% against the five-day average.
Broader Market Context: In comparison to the benchmark Sensex, which has declined by 1.22% over the past week, FSN E-Commerce's short-term performance is worse, indicating a relative weakness in the stock. The broader market has generated negative returns of 3.20% over the last year, yet FSN E-Commerce has managed to outperform with an 8.42% return, suggesting that while the company has strong fundamentals—such as consistent growth in net sales and operating profit—it is currently facing challenges that are impacting its stock price negatively. High institutional holdings at 35.28% may provide some stability, but the recent drop in trading volume and the stock's movement below certain moving averages indicate a cautious sentiment among investors.