Why is FSN E-Commerce falling/rising?

As of 01-Aug, FSN E-Commerce Ventures Ltd is currently priced at 210.00, reflecting an increase of 0.75 (0.36%). The stock has shown a mixed performance recently, underperforming its sector by 0.34% today, although it is trading higher than its 50-day, 100-day, and 200-day moving averages. Notably, the stock has experienced a rise in investor participation, with a delivery volume increase of 9.06% compared to the 5-day average. Over the past month, the stock has gained 1.45%, contrasting with a decline of 0.92% over the last week. The company has demonstrated strong fundamentals, with net sales growing at an annual rate of 34.34% and a significant increase in profit after tax, which has grown by 94.82% over the past nine months. Additionally, high institutional holdings at 35.28% suggest confidence in the company's long-term growth potential.
In the broader market context, the stock has outperformed the benchmark Sensex, which has declined by 1.06% over the past week and 3.70% over the past month. Despite the negative returns of -4.13% from the BSE500 in the last year, FSN E-Commerce has managed to generate a positive return of 9.18%, indicating its resilience in a challenging market environment. This performance, combined with consistent positive results over the last six quarters, positions the stock favorably, even as it faces short-term fluctuations.