Why is FSN E-Commerce falling/rising?

As of 04-Aug, FSN E-Commerce Ventures Ltd is experiencing a price increase, currently at 212.80, reflecting a rise of 2.74 or 1.3%. The stock has shown positive momentum, outperforming its sector by 1.3% today and has gained consecutively over the last two days, with a total increase of 1.7% during this period. Additionally, the stock has been trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a strong upward trend. The company has reported healthy long-term growth, with net sales increasing at an annual rate of 34.34% and operating profit at 22.98%. Positive results over the last six quarters, including significant growth in net sales and profit after tax, further support the stock's upward movement. Moreover, high institutional holdings at 35.28% suggest confidence from knowledgeable investors, as their stake has increased by 1.24% over the previous quarter.
In the broader market context, FSN E-Commerce has outperformed the benchmark Sensex in the short term, with a 1-week return of +1.94% compared to the Sensex's +0.16%. Over the past month, the stock has risen by 7.37%, while the Sensex has declined by 2.89%. This strong performance contrasts with the longer-term view, where the stock has underperformed over three years, showing a decline of 11.43% compared to the Sensex's gain of 38.97%. Despite a recent drop in investor participation, as indicated by a decrease in delivery volume, the overall positive financial results and institutional backing appear to be driving the stock's current upward trajectory.