Why is FSN E-Commerce falling/rising?

As of 05-Aug, FSN E-Commerce Ventures Ltd is experiencing a decline in its stock price, currently at 211.15, which reflects a decrease of 1.7 or 0.8%. The stock has shown a trend reversal, falling after two consecutive days of gains. Despite this recent drop, the stock has performed well over the past month, with a return of 6.53%, significantly outpacing the benchmark Sensex, which has declined by 3.26%. The stock's moving averages indicate it is currently higher than the 5-day, 50-day, 100-day, and 200-day averages, but lower than the 20-day average. Additionally, there has been a notable decrease in investor participation, with delivery volume falling by 16.39% compared to the 5-day average, which may contribute to the stock's downward movement.
In the broader market context, while FSN E-Commerce has generated a return of 11.10% over the past year, outperforming the BSE500's return of 0.50%, the recent decline may reflect short-term volatility rather than a fundamental weakness. The company has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 34.34% and positive results for the last six consecutive quarters. Furthermore, high institutional holdings at 35.28% suggest confidence in the company's fundamentals, as these investors typically have more resources to analyze market conditions. However, the recent drop in stock price amidst a backdrop of strong performance may indicate a temporary market correction rather than a significant shift in investor sentiment.