Why is FSN E-Commerce falling/rising?

As of 07-Aug, FSN E-Commerce Ventures Ltd is experiencing a price increase, currently at Rs 210.05, reflecting a change of 1.2 (0.57%) upwards. Today's price summary indicates that the stock has outperformed its sector by 0.58% and has gained after two consecutive days of decline. Despite touching an intraday low of Rs 204.65, the stock remains above its 50-day, 100-day, and 200-day moving averages, although it is lower than the 5-day and 20-day moving averages. The stock has shown a positive performance over the past month, with a return of 4.22%, while the year-to-date return stands at an impressive 28.79%. Additionally, the company has demonstrated healthy long-term growth, with net sales increasing by 25.23% in the last six months and positive results reported for the last six consecutive quarters, which likely supports investor confidence.
In the broader market context, the stock's recent performance contrasts with the benchmark, as the Sensex has reported a decline of 0.69% over the past week. While the stock has outperformed the market, generating a return of 9.17% over the past year compared to the Sensex's 1.45%, it is noteworthy that investor participation has decreased, with delivery volume falling by 24.01% against the five-day average. However, high institutional holdings at 35.28%, which have increased by 1.24% over the previous quarter, suggest that knowledgeable investors continue to support the stock, contributing to its resilience in a challenging market environment.