Why is FSN E-Commerce falling/rising?

As of 20-Aug, FSN E-Commerce Ventures Ltd is currently priced at 225.15, reflecting a decrease of 1.65, or 0.73%. The stock has recently underperformed its sector by 3.02% and has fallen after six consecutive days of gains. Despite this decline, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a generally positive trend. Over the past week, the stock has increased by 4.70%, and year-to-date, it has shown a remarkable growth of 38.04%, significantly outperforming the Sensex, which has only risen by 4.76%. The company has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 29.53%, and has reported positive results for the last seven consecutive quarters, contributing to its overall positive performance.
Broader Market Context: In the context of the broader market, FSN E-Commerce's recent performance contrasts with the BSE500, which has generated negative returns of 1.20% over the past year. While the stock has experienced a short-term decline, its long-term performance remains strong, with a 16.66% return over the past year compared to the benchmark's modest gains. However, a notable decrease in investor participation, with delivery volume falling by 15.58% against the 5-day average, may indicate waning interest among retail investors, which could be contributing to the current price movement.