Why is FSN E-Commerce falling/rising?

As of 21-Aug, FSN E-Commerce Ventures Ltd is experiencing a slight decline in its stock price, currently at Rs 224.60, which reflects a decrease of -0.55 or -0.24%. The stock has been under pressure, having fallen consecutively for the last two days, resulting in a total decline of -0.97% during this period. Despite this recent downturn, the stock has shown positive performance over the past week and month, with returns of +4.42% and +3.72%, respectively. It is also trading above its moving averages, indicating a generally positive trend. However, there has been a notable drop in investor participation, with delivery volume decreasing by -28.2% compared to the five-day average, which could be contributing to the recent price decline. The company has demonstrated strong fundamentals, with healthy long-term growth in net sales and positive results over the last seven quarters, which supports a hold recommendation.
In the broader market context, FSN E-Commerce has outperformed the Sensex by 0.7% today, although the benchmark has only gained +1.74% over the past week. Year-to-date, FSN E-Commerce has significantly outperformed the Sensex, with a return of +37.71% compared to the benchmark's +4.94%. This strong performance relative to the market may indicate underlying confidence in the company's growth potential, despite the recent price drop. The high institutional holdings at 35.28% suggest that informed investors continue to support the stock, which may help stabilize its price in the face of short-term volatility.