Why is FSN E-Commerce falling/rising?

As of 22-Aug, FSN E-Commerce Ventures Ltd is experiencing a slight increase in its stock price, currently at Rs 224.95, reflecting a change of 0.35 or 0.16% upward. The stock has shown a positive trend, gaining 4.58% over the past week and 2.27% over the past month, while it is 2.2% away from its 52-week high of Rs 229.9. Despite a recent trend reversal after two days of consecutive declines, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. The company has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 29.53%, and has reported positive results for the last seven consecutive quarters, contributing to investor confidence.
In the broader market context, FSN E-Commerce's short-term performance has significantly outpaced the benchmark Sensex, which has only risen by 0.88% over the past week. The stock's strong institutional holdings at 35.28% indicate a solid backing from investors who are typically more adept at analyzing company fundamentals. However, a notable decline in delivery volume by 50.85% compared to the 5-day average suggests a decrease in investor participation, which could impact future price movements. Overall, while the stock is currently rising, the falling investor participation may warrant caution moving forward.