Why is FSN E-Commerce falling/rising?

As of 03-Sep, FSN E-Commerce Ventures Ltd is currently priced at Rs 237.65, reflecting an increase of Rs 5.3 or 2.28%. The stock reached a new 52-week high of Rs 238.5 today, outperforming its sector by 2.83%. Over the past week, the stock has gained 3.73%, and it has shown a significant year-to-date return of 45.71%, while the benchmark Sensex has only increased by 3.11%. The company has demonstrated healthy long-term growth, with net sales growing at an annual rate of 29.53% and positive results for the last seven consecutive quarters. Additionally, high institutional holdings at 35.28% indicate strong confidence from knowledgeable investors, further supporting the stock's upward movement.
In the broader market context, while FSN E-Commerce has performed well, the benchmark has faced negative returns, with the BSE500 down by 4.38% over the last year. This contrast highlights the stock's resilience and ability to generate positive returns despite a challenging market environment. However, it is worth noting that there has been a decline in investor participation, with delivery volume falling by 60.44% against the 5-day average, which could be a concern for future liquidity. Overall, the stock's recent rise can be attributed to its strong financial performance and market-beating returns, even as broader market conditions remain unfavorable.