Why is FSN E-Commerce falling/rising?

As of 04-Sep, FSN E-Commerce Ventures Ltd is experiencing a rise in its stock price, currently at Rs 239.30, reflecting an increase of 1.65 (0.69%). The stock has recently hit a new 52-week high of Rs 243.75 and has shown a strong performance with a consecutive gain over the last two days, resulting in a total return of 2.99%. Additionally, the stock has outperformed the benchmark Sensex over the past week and month, with returns of 2.18% and 12.43%, respectively. The company has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 29.53%, and has reported positive results for the last seven consecutive quarters, contributing to investor confidence.
In the broader market context, while the Sensex has only gained 0.80% over the past week and has seen a decline of 0.37% over the last month, FSN E-Commerce's performance stands out significantly. Despite a general market downturn reflected in the BSE500's negative returns of -4.38% over the past year, FSN E-Commerce has managed to generate a return of 14.28%. However, it is worth noting that there has been a decline in investor participation, with delivery volume falling by 29.2% against the five-day average, which could indicate a potential concern for future trading activity.