Why is FSN E-Commerce falling/rising?

As of 05-Sep, FSN E-Commerce Ventures Ltd is experiencing a price increase, currently at Rs. 243.00, reflecting a rise of Rs. 3.7 or 1.55%. The stock has recently hit a new 52-week high of Rs. 245.5 and has shown strong performance, gaining 4.58% over the last three days. It has outperformed its sector by 2.44% today and is trading above all key moving averages, indicating positive momentum. Additionally, the company has demonstrated healthy long-term growth with net sales increasing at an annual rate of 29.53%, and it has reported positive results for the last seven consecutive quarters. High institutional holdings at 35.28% suggest confidence from knowledgeable investors, further supporting the stock's upward movement.
In the broader market context, FSN E-Commerce has significantly outperformed the benchmark Sensex, which has only gained 1.13% over the past week and has remained flat over the past month. The stock's year-to-date return of 48.99% also contrasts sharply with the Sensex's 3.29% increase, showcasing its strong market position. Despite the broader market's negative performance over the last year, where the BSE500 has seen a decline of 4.41%, FSN E-Commerce has managed to achieve a 12.79% return, highlighting its resilience and attractiveness to investors.