Why is FSN E-Commerce falling/rising?

As of 08-Sep, FSN E-Commerce Ventures Ltd is experiencing a price increase, currently at Rs. 247.10, reflecting a rise of 4.1 points or 1.69%. The stock has recently hit a new 52-week high of Rs. 249.4 and has been on an upward trend, gaining 6.35% over the last four days. Additionally, the stock has outperformed its sector by 2.16% today and is trading above its moving averages across various timeframes. The company has demonstrated strong financial performance, with net sales growing at an annual rate of 29.53% and positive results for the last seven consecutive quarters, contributing to a healthy investor sentiment. Furthermore, high institutional holdings at 35.28% indicate confidence from more knowledgeable investors, which has likely supported the stock's upward movement.
In the broader market context, FSN E-Commerce has significantly outperformed the benchmark index, with a one-week return of 5.71% compared to the Sensex's 0.53%, and a one-month return of 22.30% against the Sensex's 1.16%. Despite the overall market (BSE500) generating negative returns of -3.07% over the past year, FSN E-Commerce has managed to achieve a positive return of 14.32%. This strong performance relative to the market suggests that investor confidence in FSN E-Commerce remains robust, contributing to its rising stock price.