Why is FSN E-Commerce falling/rising?

As of 09-Sep, FSN E-Commerce Ventures Ltd is experiencing a decline in its stock price, currently at Rs 241.55, which reflects a decrease of Rs 5.55 or 2.25%. The stock has underperformed its sector today by 2.78%, and it has fallen after four consecutive days of gains. The stock touched an intraday low of Rs 238.4, indicating a significant drop of 3.52%. Despite this decline, the stock has shown strong performance over the past month with a return of 19.55% and has outperformed the benchmark Sensex, which only gained 1.56%. Additionally, the company has reported healthy long-term growth with net sales increasing at an annual rate of 29.53%, and it has declared positive results for the last seven consecutive quarters, contributing to a solid foundation for its stock performance.
In the broader market context, while the stock has faced a short-term decline, it has still managed to outperform the market over the past year, generating a return of 10.88% compared to the negative returns of -0.56% from the Sensex. The stock's liquidity remains strong, with a significant increase in delivery volume, suggesting rising investor participation. However, the recent price drop could be attributed to profit-taking after a period of gains, as indicated by the stock's movement relative to its moving averages, which it continues to trade above. Overall, while the stock is currently facing downward pressure, its long-term growth prospects and recent performance against the benchmark remain positive.