Why is FSN E-Commerce falling/rising?

As of 23-Sep, FSN E-Commerce Ventures Ltd is currently priced at Rs 238.55, reflecting a decrease of Rs 3.8 or 1.57%. The stock has been experiencing a downward trend, having fallen for the last three days, with a total decline of 2.99% during this period. It is currently 4.55% away from its 52-week high of Rs 249.4. Despite this recent decline, the stock has shown strong performance over the longer term, with a year-to-date increase of 46.26% and a one-year return of 17.74%, significantly outperforming the broader market, which has seen negative returns. The company has also demonstrated healthy growth in net sales and has maintained positive results for the last seven consecutive quarters, contributing to a solid long-term outlook.
In the broader market context, the stock's short-term performance has been weaker compared to the benchmark, as it has declined by 2.13% over the past week while the Sensex has only decreased by 0.34%. However, the stock's long-term performance remains robust, with a notable annual growth rate in net sales and high institutional holdings, which have increased by 1.24% over the previous quarter. This suggests that while the stock is currently facing short-term challenges, its fundamentals and investor confidence remain strong, indicating potential for recovery in the future.