Why is FSN E-Commerce falling/rising?

As of 06-Oct, FSN E-Commerce Ventures Ltd is experiencing a price increase, currently at Rs 255.55, which reflects a rise of Rs 15.7 or 6.55%. The stock has reached a new 52-week high of Rs 256.95 today and has outperformed its sector by 6.38%. Over the past week, the stock has shown a strong performance with a gain of 10.46%, and year-to-date, it has surged by 56.68%. The company has demonstrated healthy long-term growth, with net sales increasing at an annual rate of 29.53% and positive results reported for the last seven consecutive quarters, contributing to investor confidence and the stock's upward movement.
In the broader market context, FSN E-Commerce's short-term performance significantly outpaces the benchmark, as the Sensex has only increased by 1.77% over the past week. Despite a decline in investor participation, with delivery volume falling by 21.69% against the 5-day average, the stock remains liquid enough for trading. The high institutional holdings at 35.28% indicate strong support from knowledgeable investors, which further bolsters the stock's resilience in a market where the BSE500 has generated negative returns of -1.93% over the last year. This combination of strong fundamentals and market-beating performance is likely driving the stock's rise.