Why is Future Market falling/rising?

As of 03-Jul, Future Market Networks Ltd is experiencing a price increase, currently at 18.50, reflecting a rise of 0.88 or 4.99%. The stock has shown strong performance recently, gaining 13.5% over the last three days and outperforming its sector by 4.97% today. Over the past week, it has surged by 14.84%, and in the last month, it has increased by 32.90%. Despite a year-to-date decline of 27.90%, the stock has delivered an impressive 181.16% return over the past year, supported by a significant profit increase of 262.7%. However, it is important to note that the stock has seen a decline in investor participation, with delivery volume dropping by 93.94% compared to the five-day average.
In the broader market context, the Sensex has shown a slight decline of 0.62% over the past week, contrasting with Future Market's strong short-term performance. While the stock has outperformed the benchmark in both the short and long term, it faces challenges due to high debt levels and weak long-term fundamentals, as indicated by a negative annual growth rate in net sales over the past five years. The company's return on equity is relatively low, and its recent quarterly profit after tax has significantly fallen. Despite these concerns, the stock's attractive valuation and strong historical returns continue to drive its recent price increase.