Why is Future Market falling/rising?

As of 23-Jul, Future Market Networks Ltd is experiencing a decline in its stock price, currently at 14.16, which represents a decrease of 0.74 or 4.97%. The stock has been underperforming significantly, having fallen consecutively for the last five days, resulting in a total return of -15.96% over that period. Additionally, it is trading below all key moving averages, indicating a bearish trend. The delivery volume has also decreased by 33.06% compared to the five-day average, suggesting a lack of investor interest. While the company has shown impressive returns of 119.88% over the past year, this is overshadowed by its high debt levels and poor long-term growth, with net sales declining at an annual rate of -3.53% over the last five years.
In the broader market context, the Sensex has shown a slight increase of 0.11% over the past week, contrasting sharply with Future Market's significant decline. This underperformance is further highlighted by the stock's year-to-date return of -44.82%, while the benchmark has gained 5.87% in the same timeframe. The company's high debt and low profitability, as indicated by a debt-to-equity ratio and a return on equity of only 9.34%, contribute to a negative outlook, making it a strong sell despite its attractive valuation metrics. Overall, the combination of poor short-term performance, declining investor participation, and underlying financial weaknesses is driving the stock's current downward trend.