Why is G K P Printing falling/rising?

As of 16-Jul, G K P Printing & Packaging Ltd is experiencing a price increase, currently at 6.95, which reflects a rise of 0.25 or 3.73%. The stock has shown strong performance in the short term, with a 1-week return of +13.19% and a 1-month return of +15.07%. Today's price summary indicates that the stock has outperformed its sector by 2.77%, and it is trading above its 5-day, 20-day, 50-day, and 100-day moving averages, although it remains below the 200-day moving average. Positive factors contributing to this rise include a significant growth in net sales by 40.70% over the last six months and a notable increase in profits, with a 148.3% rise in earnings despite a year-over-year return of -29.08%. However, the company faces challenges such as weak long-term fundamental strength and a low return on equity, which may temper investor enthusiasm.
In the broader market context, the stock's recent performance contrasts sharply with the benchmark, as the Sensex has declined by 1.08% over the past week. While G K P Printing has outperformed the benchmark in the short term, it has consistently underperformed over the longer term, with a -29.08% return in the last year compared to the Sensex's +2.38%. This disparity highlights the stock's volatility and the mixed sentiment surrounding its future prospects, as investors weigh its recent positive financial results against its long-term challenges and underperformance relative to broader market indices.