Why is Gala Global falling/rising?

As of 31-Jul, Gala Global Products Ltd is experiencing a decline in its stock price, currently at 2.95, which represents a decrease of 0.04 or 1.34%. The stock has been underperforming, having fallen consecutively for the last two days with a total decline of 1.99%. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has decreased by 4.53%, and in the last month, it has dropped by 6.35%. The company has reported significant operating losses, with a negative EBITDA and a weak ability to service its debt, which contributes to its poor long-term fundamental strength. Additionally, the stock has consistently underperformed against the benchmark, with a 1-year return of -16.67% compared to the Sensex's -0.68%.
In the broader market context, while the stock has outperformed its sector by 0.65% today, it still reflects a negative trend compared to the benchmark returns. The Sensex has shown a decline of only 1.22% over the past week, indicating that Gala Global is not only falling in absolute terms but also lagging behind the overall market performance. The printing and stationery sector, to which the company belongs, has also seen a decline of 2.45%, further impacting investor sentiment. Despite a rise in delivery volume, the overall financial health of the company, characterized by significant losses and low profitability, suggests that investor confidence remains weak, contributing to the stock's downward trajectory.