Why is Geojit Fin. Ser. falling/rising?

As of 11-Nov, Geojit Financial Services Ltd is currently priced at 70.86, reflecting a decrease of 0.16 or 0.23%. The stock has been underperforming recently, having fallen consecutively for the last two days with a total decline of 2.06%. Over the past week, the stock has decreased by 2.24%, and its performance over the last month shows a significant drop of 9.25%. The stock is trading below all key moving averages, indicating a bearish trend. Additionally, there has been a notable decline in investor participation, with delivery volume falling by 12.41% compared to the five-day average. Despite having strong long-term fundamentals, including an attractive valuation with a low price-to-book ratio, the stock's recent performance has been negatively impacted by poor quarterly results and a significant decline in net sales.
Broader market context indicates that while the Sensex has gained 0.49% over the past week, Geojit Financial Services Ltd has not only fallen but has also underperformed the market significantly over the past year, with a return of -41.58% compared to the benchmark's positive return of 5.50%. This stark contrast highlights the stock's struggles in attracting institutional investors, who have reduced their stakes, further contributing to the downward pressure on the stock price. The combination of declining sales, negative quarterly results, and reduced participation from institutional investors suggests a challenging environment for Geojit Financial Services Ltd, leading to its current price decline.