Why is Gillette India falling/rising?

As of 24-Jul, Gillette India Ltd. is experiencing a decline in its stock price, currently at Rs 10,931.40, which reflects a decrease of Rs 233.6 or 2.09%. Today's price summary indicates that the stock has underperformed its sector by 0.75% and has fallen after two consecutive days of gains. The stock touched an intraday low of Rs 10,920, representing a 2.19% drop. Over the past week, the stock has decreased by 1.49%, while it has shown a strong performance over the longer term, with a 39.79% increase in the last year. Despite high management efficiency and positive financial results over the last six quarters, the stock's recent decline may be influenced by its high valuation and poor long-term growth prospects, as indicated by a modest annual net sales growth rate of 9.95% over the past five years.
In the broader market context, the Sensex has only slightly declined by 0.09% over the past week, suggesting that the stock's short-term performance is lagging behind the benchmark. While Gillette India has outperformed the Sensex over longer periods, its recent price drop may be attributed to falling investor participation, as evidenced by a 24.31% decrease in delivery volume compared to the five-day average. This decline in trading activity, combined with the stock's premium valuation compared to peers, may be contributing to the downward pressure on its price.