Why is Gillette India falling/rising?

As of 25-Sep, Gillette India Ltd. is experiencing a decline in its stock price, currently at 9,676.00, reflecting a decrease of 156.1 points or 1.59%. The stock has underperformed its sector by 0.89% today and has been on a consecutive decline for the last four days, resulting in a total drop of 6.77% during this period. Although the stock has shown strong performance over the long term with a 13.81% increase over the past year, it has faced challenges recently, including a significant drop in delivery volume by 22.59% compared to the five-day average. Despite maintaining a high management efficiency with a return on equity (ROE) of 38.51% and a low debt-to-equity ratio, the stock's recent performance indicates a struggle to attract investor participation.
In the broader market context, Gillette India's short-term performance has lagged behind the benchmark Sensex, which has decreased by 2.23% over the past week compared to the stock's decline of 2.56%. While the stock has outperformed the market over the past year and three years, the recent downturn suggests a shift in investor sentiment, possibly influenced by the overall market conditions and declining trading volumes. The stock's liquidity remains adequate for trading, but the recent negative returns and falling investor interest may be contributing to its current price decline.