Why is Gillette India falling/rising?

As of 07-Nov, Gillette India Ltd. is experiencing a decline in its stock price, currently at Rs 8,488.80, which reflects a decrease of Rs 220.6 or 2.53%. The stock has underperformed its sector by 2.13% today and reached an intraday low of Rs 8,470, indicating a negative trend. Over the past week, the stock has dropped by 5.72%, and it has shown a significant decline of 10.40% over the past month. Despite a high management efficiency with a return on equity (ROE) of 31.97% and a low debt-to-equity ratio, the company has faced challenges with poor long-term growth, as evidenced by its net sales growth of only 11.38% annually over the last five years. The stock's valuation appears expensive with a price-to-book value of 2.4, and it has underperformed the market significantly, generating a return of -14.74% over the past year while the broader market has seen positive returns.
In the broader market context, Gillette India's recent performance contrasts sharply with the benchmark, as the Sensex has only declined by 0.86% over the past week and has gained 1.57% over the past month. The stock's liquidity remains adequate for trading, but there has been a noticeable drop in investor participation, with delivery volume decreasing by 3.43% against the five-day average. This lack of interest, combined with flat results reported in September and a high PEG ratio of 1.8, suggests that investors are cautious about the stock's future prospects. Overall, the combination of poor recent performance, high valuation concerns, and underwhelming growth metrics contribute to the stock's downward trajectory.