Why is Go Fashion (I) falling/rising?

As of 31-Jul, Go Fashion (India) Ltd is experiencing a decline in its stock price, currently at Rs 824.20, which reflects a decrease of Rs 15.45 or 1.84%. Today's price summary indicates that the stock opened with a loss of 4.23% and reached an intraday low of Rs 804.15. The stock has underperformed its sector by 1.47% today, and the delivery volume has significantly dropped by 80.22% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has decreased by 4.83%, and it has shown a substantial decline of 28.75% over the past year, while its profits have only risen by 13%. Despite a low Debt to EBITDA ratio and strong operating profit growth, the stock's consistent underperformance against benchmarks raises concerns among investors.
In the broader market context, Go Fashion's short-term performance is notably worse than the benchmark, with the stock declining 4.83% over the past week compared to a 1.22% decline in the Sensex. This trend of underperformance has been consistent over the last three years, contributing to a year-to-date decline of 13.01% for the stock, while the Sensex has gained 3.90%. The high institutional holdings at 44.24% suggest that these investors have the resources to analyze the company's fundamentals, yet the flat results in the latest quarter and a low debtors turnover ratio indicate underlying weaknesses that may be influencing the stock's negative momentum.