Why is Godfrey Phillips falling/rising?

As of 26-Jun, Godfrey Phillips India Ltd. is experiencing a price increase, with the current price at Rs 8,650.00, reflecting a rise of Rs 373.75 or 4.52%. The stock has shown strong performance today, outperforming its sector by 3.36% and achieving a consecutive gain over the last three days, with an overall return of 8.34% during this period. The stock reached an intraday high of Rs 8,725, and it is trading above all key moving averages, indicating positive momentum. Additionally, the stock has demonstrated impressive returns over various periods, including a 65.77% increase year-to-date and a remarkable 730.17% rise over the past three years. Factors contributing to this upward movement include high management efficiency, a low debt-to-equity ratio, and significant growth in operating profit and net sales, which have bolstered investor confidence.
In the broader market context, Godfrey Phillips has outperformed the Sensex, which has only risen by 2.94% over the past week, while the stock itself has gained 7.70%. This trend of outperformance is consistent, as the stock has consistently generated returns exceeding those of the BSE 500 over the last three years. However, it is important to note that the stock is trading at a premium valuation compared to its peers, with a price-to-book value of 8.6, which may pose risks for future price movements. Despite this, the strong financial performance and rising investor participation suggest a positive outlook for the stock in the near term.