Why is Godfrey Phillips falling/rising?

As of 27-Jun, Godfrey Phillips India Ltd. is experiencing a price increase, currently at Rs. 9,050.05, reflecting a rise of Rs. 400.05 or 4.62%. The stock has recently hit a new 52-week and all-time high of Rs. 9,452.7, and it has outperformed its sector by 4.56%. Over the past four days, the stock has gained 13.35%, and it is trading above all key moving averages. The company has demonstrated strong performance metrics, including a high return on equity (ROE) of 18.34% and a low debt-to-equity ratio of 0.02, indicating efficient management and healthy growth prospects. However, the stock is considered expensive with a price-to-book value of 9, and while it has generated significant returns over the past year, its profit growth has not kept pace, leading to a PEG ratio of 1.5.
In the broader market context, Godfrey Phillips has significantly outperformed the benchmark Sensex, with a year-to-date return of 73.44% compared to the Sensex's 7.58%. Over the past week, the stock has risen by 12.96%, while the Sensex has only increased by 2.00%. This strong performance relative to the benchmark reflects investor confidence and rising participation, as evidenced by a 90.83% increase in delivery volume. The stock's liquidity is also favorable, supporting its recent price movements. Overall, the combination of strong financial performance, efficient management, and positive market sentiment has contributed to the stock's upward trajectory.