Why is Godfrey Phillips falling/rising?

As of 01-Jul, Godfrey Phillips India Ltd. is currently priced at 8,863.60, reflecting a decrease of 105.3 points or 1.17%. The stock has been underperforming its sector, with a decline of 0.79% today and has experienced consecutive falls over the last two days, totaling a drop of 2.06%. Despite this recent downturn, the stock has shown strong performance over longer periods, with a year-to-date increase of 69.87% and a remarkable 108.23% rise over the past year. The company benefits from high management efficiency, evidenced by a return on equity (ROE) of 18.34%, and has demonstrated healthy long-term growth with an annual operating profit increase of 18.76%. However, it faces challenges due to its high valuation, trading at a premium compared to peers, and a relatively high price-to-book value of 8.8, which may deter some investors.
In the broader market context, Godfrey Phillips has outperformed the benchmark Sensex over various time frames, including a 1-week return of 8.78% compared to the Sensex's 2.00%. However, the recent price decline suggests a short-term correction despite its strong historical performance. The stock's liquidity remains adequate, with a delivery volume increase of 106.74% against the 5-day average, indicating rising investor participation. The combination of high valuation concerns and recent price movements may be contributing to the stock's current downward trend, despite its overall strong performance metrics and consistent returns over the past three years.