Why is Godfrey Phillips falling/rising?

As of 02-Jul, Godfrey Phillips India Ltd. is currently priced at 8,855.05, reflecting a slight decline of 8.55 points or 0.1%. The stock has been experiencing a downward trend, having fallen for the last three days, resulting in a total decrease of 2.15% during this period. Despite this recent decline, the stock has shown strong performance over the longer term, with a year-to-date increase of 69.70% and a remarkable 109.45% rise over the past year. However, today's trading activity indicates a drop in investor participation, with delivery volume decreasing significantly by 59.12% compared to the five-day average, which may contribute to the current price movement. The stock is trading above its moving averages, suggesting some underlying strength, but the recent consecutive falls indicate a potential shift in market sentiment.
In the broader market context, Godfrey Phillips has outperformed the Sensex over the past week, with a return of 6.99% compared to the benchmark's 0.79%. This strong performance is juxtaposed against the stock's current decline, highlighting a potential disconnect between short-term trading activity and long-term growth prospects. While the company boasts high management efficiency, a low debt-to-equity ratio, and healthy long-term growth, it is also facing challenges due to its high valuation relative to peers, as indicated by a Price to Book Value of 8.8. This expensive valuation, combined with a PEG ratio of 1.5, suggests that while the stock has delivered impressive returns, it may be perceived as overvalued, leading to cautious investor sentiment and contributing to the recent price decline.