Why is Godfrey Phillips falling/rising?

As of 03-Jul, Godfrey Phillips India Ltd. is experiencing a slight increase in its stock price, currently at Rs 8,872.25, reflecting a change of 17.2 points or 0.19% upward. The stock has shown a positive trend today, gaining after three consecutive days of decline, and reached an intraday high of Rs 9,305, which is a 5.08% increase. Over the past week, the stock has outperformed the benchmark Sensex, with a return of 2.57% compared to the Sensex's decline of 0.62%. Additionally, Godfrey Phillips has demonstrated impressive long-term performance, with a year-to-date return of 70.03% and a one-year return of 107.05%, significantly surpassing the Sensex's returns during the same periods. However, there has been a notable decrease in investor participation, with delivery volume dropping by 81.27% against the five-day average.
In the broader market context, while Godfrey Phillips has shown strong short-term performance relative to the Sensex, the overall market sentiment may be influenced by the stock's high valuation metrics, such as a Price to Book Value of 8.8, which suggests it is trading at a premium compared to its peers. Despite these concerns, the company benefits from high management efficiency, a low debt-to-equity ratio, and robust growth in operating profit, which supports its recent price movements. The stock's consistent returns over the past three years further reinforce investor confidence, even as the market grapples with fluctuations in trading volume and liquidity.