Why is Godfrey Phillips falling/rising?

As of 04-Jul, Godfrey Phillips India Ltd. is experiencing a decline in its stock price, currently at Rs 8,724.55, reflecting a decrease of Rs 147.7 or 1.66%. Today's performance indicates that the stock has underperformed its sector by 1.29%, with an intraday low of Rs 8,629.2, marking a drop of 2.74%. Despite a strong long-term performance, with a year-to-date increase of 67.20% and a remarkable 100.46% rise over the past year, the stock is currently facing challenges such as falling investor participation, evidenced by a 37.27% decrease in delivery volume compared to the 5-day average. The stock's moving averages are higher than the 20, 50, 100, and 200-day averages but lower than the 5-day average, indicating mixed signals in its recent performance.
In the broader market context, the stock's short-term return over the past week shows a decline of 3.60%, contrasting with the Sensex, which has only decreased by 0.74%. While Godfrey Phillips has demonstrated high management efficiency and consistent returns over the last three years, its current valuation appears expensive with a Price to Book Value of 8.6, suggesting that it may be trading at a premium compared to its peers. Additionally, despite a significant increase in profits, the stock's PEG ratio of 1.5 indicates that the growth may not justify the high valuation, contributing to the recent downward pressure on the stock price.