Why is Godfrey Phillips falling/rising?

As of 15-Jul, Godfrey Phillips India Ltd. is experiencing a price increase, currently at Rs. 9,361.55, reflecting a rise of 321.4 points or 3.56%. The stock has recently hit a new 52-week and all-time high of Rs. 9,824, indicating strong upward momentum. Over the past week, the stock has gained 13.74%, significantly outperforming the Sensex, which has declined by 1.36%. Additionally, the stock has shown impressive performance with a 10.1% return over the last two days and has consistently outperformed its sector by 2.7%. The company benefits from high management efficiency, a low debt-to-equity ratio, and healthy long-term growth, with operating profit growing at an annual rate of 18.76%. However, it is important to note that the stock is trading at a premium compared to its peers, which may raise concerns about its valuation.
In the broader market context, while Godfrey Phillips has shown remarkable short-term returns, the Sensex has faced a decline, highlighting the stock's strength relative to the overall market. The stock's year-to-date return of 79.41% and one-year return of 97.96% further emphasize its robust performance compared to the Sensex's 5.67% and 2.36% returns, respectively. This divergence suggests that investor confidence in Godfrey Phillips remains strong, despite potential risks associated with its high valuation and premium pricing. The significant increase in delivery volume, which rose by 209.6% against the five-day average, indicates rising investor participation, further supporting the stock's upward trajectory.