Why is Godfrey Phillips falling/rising?

As of 16-Jul, Godfrey Phillips India Ltd. is experiencing a decline in its stock price, currently at 9,315.45, reflecting a decrease of 46.1 points or 0.49%. Today's price summary indicates that the stock has underperformed its sector by 1.41% and has fallen after two consecutive days of gains. Despite this recent downturn, the stock has shown strong performance over the past week, month, year-to-date, and over the last three years, with returns of 9.59%, 12.33%, 78.53%, and 763.42% respectively. The company benefits from high management efficiency, a low debt-to-equity ratio, and healthy long-term growth, evidenced by an annual operating profit growth rate of 18.76%. However, the stock is considered expensive with a high price-to-book value and a PEG ratio of 1.6, which may contribute to the recent price decline.
In the broader market context, Godfrey Phillips has significantly outperformed the Sensex, which has seen a decline of 1.08% over the past week, while the stock itself has gained 9.59%. This indicates that the stock's recent performance is strong relative to the market. However, the current price drop could be attributed to profit-taking after a substantial rally and the stock's high valuation compared to its peers. The liquidity of the stock remains robust, with a significant increase in delivery volume, suggesting continued investor interest despite the recent price movement.