Why is Godfrey Phillips falling/rising?

As of 17-Jul, Godfrey Phillips India Ltd. is currently priced at 9,206.35, reflecting a decline of 109.1 points or 1.17%. The stock has been underperforming its sector, with a performance today that is down by 0.92%. It has experienced consecutive falls over the last two days, totaling a decline of 1.66%. Despite this recent downturn, the stock has shown strong performance over the longer term, with a 76.43% increase year-to-date and a remarkable 107.13% rise over the past year. However, there has been a notable decrease in investor participation, with delivery volume dropping by 53.05% compared to the five-day average, which may contribute to the stock's recent price movement. The company boasts high management efficiency and consistent returns, but its valuation appears expensive relative to peers, which could be a factor in the current price decline.
In the broader market context, Godfrey Phillips has outperformed the benchmark Sensex over various periods, including a 7.98% increase over the past week compared to a 1.12% decline in the Sensex. This indicates that while the stock is facing short-term challenges, its long-term growth trajectory remains strong. The stock's high returns over the past year, coupled with healthy operating profit growth, suggest a solid foundation; however, the high Price to Book Value ratio and the recent drop in trading volume may be causing investors to reassess their positions, contributing to the current price decline.