Why is Godfrey Phillips falling/rising?

As of 28-Jul, Godfrey Phillips India Ltd. is experiencing a decline in its stock price, currently at 8,665.45, reflecting a decrease of 104.55 points or 1.19%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 7.95% during this period. Additionally, the stock's performance today has underperformed its sector by 1.22%. Despite a strong long-term growth outlook, with a remarkable 101.94% return over the past year and a high management efficiency indicated by an ROE of 18.34%, the recent trend suggests a lack of investor participation, as evidenced by a significant drop in delivery volume by 57.91% compared to the five-day average.
In the broader market context, Godfrey Phillips' short-term performance has been notably weaker than the benchmark, with a 5.83% decline over the past week compared to a 1.59% drop in the Sensex. This indicates that while the stock has shown impressive long-term returns, its recent struggles are compounded by a broader market environment that is not favoring its performance. The liquidity of the stock remains adequate for trading, but the declining investor interest and the stock's recent underperformance relative to both its sector and the benchmark suggest a cautious sentiment among investors.