Why is Godfrey Phillips falling/rising?

As of 29-Jul, Godfrey Phillips India Ltd. has seen its stock price rise to 8,943.95, reflecting an increase of 278.5 or 3.21%. Today's price summary indicates that the stock has outperformed its sector by 3.56% and has experienced a trend reversal after four consecutive days of decline. The stock opened with a gain of 2.3% today and reached an intraday high of Rs 8,988, marking a 3.72% increase. Despite this positive movement, there has been a notable decrease in investor participation, with delivery volume falling by 64.93% against the five-day average. The company maintains a high management efficiency, evidenced by a return on equity (ROE) of 18.34% and a low debt-to-equity ratio, which supports its healthy long-term growth, as indicated by an annual operating profit growth rate of 18.76%.
In the broader market context, Godfrey Phillips has outperformed the Sensex in the year-to-date and one-year periods, with returns of 71.41% and 109.95%, respectively, while the Sensex has only gained 4.09% and remained flat at -0.02% over the same periods. However, in the short term, the stock has underperformed the benchmark, with a one-week return of -4.99% compared to the Sensex's -1.03%. This suggests that while the stock has strong long-term fundamentals and has shown resilience in the past, recent short-term fluctuations and reduced trading volume may be contributing to its volatility.