Why is Godfrey Phillips falling/rising?

As of 04-Aug, Godfrey Phillips India Ltd. is experiencing a price increase, currently at Rs 8,992.05, which reflects a rise of 215.05 or 2.45%. Today's price summary indicates that the stock has outperformed its sector by 2.18% and has shown a trend reversal after two consecutive days of decline. The stock reached an intraday high of Rs 9,100, marking a 3.68% increase. Additionally, Godfrey Phillips has demonstrated strong performance over various periods, with a year-to-date return of 72.33% and a remarkable 114.82% return over the past year. The company benefits from high management efficiency, a low debt-to-equity ratio, and healthy long-term growth, as evidenced by significant increases in operating profit and net sales.
In the broader market context, Godfrey Phillips has outperformed the Sensex, which only increased by 0.16% over the past week, while the stock rose by 3.77% in the same timeframe. This trend of outperformance is consistent, as the stock has generated returns exceeding those of the BSE500 over the last three years. The rising investor participation, indicated by an increase in delivery volume, further supports the stock's upward movement. Overall, the combination of strong financial performance, effective management, and positive market sentiment contributes to the stock's rising price.