Why is Godfrey Phillips falling/rising?

As of 05-Aug, Godfrey Phillips India Ltd. is experiencing a significant rise in its stock price, currently at Rs. 9,886.60, reflecting an increase of Rs. 894.55 or 9.95%. The stock has recently outperformed its sector by 9.62% and has been on a consecutive gain streak for the last two days, accumulating a total return of 12.64% during this period. Additionally, it reached a new 52-week and all-time high of Rs. 9,891.25 today. The stock is trading above all its moving averages, indicating strong upward momentum. However, there has been a decline in investor participation, with delivery volume falling by 22.44% compared to the 5-day average, which could be a concern for future trading activity. The company has demonstrated robust financial health, with a high return on equity (ROE) of 18.34%, low debt-to-equity ratio, and consistent growth in net profit and operating profit, contributing positively to its recent price movement.
In the broader market context, Godfrey Phillips has outperformed the benchmark Sensex significantly, with a 1-week return of +10.54% compared to the Sensex's -0.77%. Over the past month, the stock has gained 13.32%, while the Sensex has declined by 3.26%. This stark contrast highlights the stock's strong performance relative to the market. Despite its impressive returns, the stock is considered expensive with a high price-to-book value and a PEG ratio of 1.7, which may pose risks for investors. Nonetheless, the company's consistent returns and positive financial results over the last three quarters have bolstered investor confidence, contributing to the stock's upward trajectory.