Why is Godfrey Phillips falling/rising?

As of 07-Aug, Godfrey Phillips India Ltd. is experiencing a decline in its stock price, currently at Rs. 10,003.55, which represents a decrease of Rs. 855.45 or 7.88%. Despite this drop, the stock has shown strong performance over the past week, with a return of 9.86%, and has significantly outperformed the benchmark Sensex, which fell by 0.69%. The stock reached a new 52-week high of Rs. 11,450 earlier today but has since faced volatility, trading within a wide range of Rs. 1,622. Factors contributing to this decline include a trend reversal after three consecutive days of gains and underperformance against its sector by 7.46%. While the company has demonstrated high management efficiency and consistent returns, its valuation appears expensive compared to peers, which may be causing some investor caution.
In the broader market context, Godfrey Phillips has outperformed the Sensex over various periods, including a remarkable 138.18% return over the past year compared to the Sensex's 1.45%. However, the recent price drop may reflect a market correction after reaching its all-time high, coupled with high volatility and a significant intraday low of Rs. 9,828. The stock's strong fundamentals, such as a low debt-to-equity ratio and healthy profit growth, suggest potential for long-term growth, but the current market sentiment may be influenced by its high valuation and recent profit growth that has not kept pace with its stock price increase.