Why is Godfrey Phillips falling/rising?

As of 20-Aug, Godfrey Phillips India Ltd. is experiencing a significant rise in its stock price, currently at Rs 11,064.90, reflecting an increase of 1257.4 points or 12.82%. The stock has recently hit a new 52-week and all-time high of Rs 11,450, showcasing a strong performance today with a 16.75% intraday increase. Over the past week, the stock has gained 10.12%, and it has outperformed the sector by 12.32%. The company has demonstrated impressive returns over various periods, including a year-to-date increase of 112.05% and a remarkable 853.13% rise over the last three years. Positive factors contributing to this upward movement include high management efficiency, a low debt-to-equity ratio, and robust growth in operating profit and net profit, with the company declaring positive results for the last three consecutive quarters.
In the broader market context, Godfrey Phillips has significantly outperformed the Sensex, which has only increased by 1.64% over the past week. Despite this strong performance, there are concerns regarding falling investor participation, as evidenced by an 18.6% drop in delivery volume compared to the five-day average. Additionally, while the company has shown consistent returns and is rated highly among its peers, it is trading at a premium valuation, which could pose risks for future growth. Overall, the stock's recent rise can be attributed to its strong fundamentals and positive market sentiment, despite some caution regarding its valuation and investor engagement.